Tracking visitors and conversions with Google Tag Manager

Connect your Google Tag Manager account to Resova to track all visitor data and conversions on your booking site.

Connecting Google Tag Manager to Resova

To connect Google Tag Manager, select "Integrations" from the main menu and then "Marketing" from the settings menu.


Click "Google Tag Manager".


Enter your Google Tag Manager Container ID in the provided field, your code will begin with "GTM-". Once entered, hit the "Connect Google Tag Manager" button.


Note: If you are tracking Google Analytics and Facebook Pixel with Google Tag Manager, it is not necessary to have our Google Analytics integration and Facebook Tracking integration activated. Therefore we highly recommend you deactivate these integration.

To deactivate Google Tag Manager, click the "Status" button in the top right hand corner. Change the status to "Deactivate Integration".


Configuring Tags with Google Tag Manager

Tags are pieces of code that are created and available by third-party companies to help track data on your booking site with their service. See Google's guides to learn more about tags. The most common tags available for Resova are:

Configuring Triggers and Variables with Google Tag Manager

Set up triggers to fire the tags you have created in Google Tag Manager. For example, a trigger can be fired when customers have completed a transaction on the booking site. See Googles guide to learn more about triggers.

We have created a simple import sheet with standard triggers and variables to include and help you track data in your Google Tag Manager account. If you wish to configure your own custom events, see our guide on supported Custom Event Triggers for Google Tag Manager.

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